Quadrant D: Experimental

Our Vision

We believe that the most intractable business problems aren't solved by working harder, but by thinking differently. Urban Assessments exists to unlock the cognitive diversity already present in your organization.

Quadrant A: Analytical

The Science of Better Teams

Decades of research show that cognitively diverse teams solve problems faster and generate more innovative solutions. Yet, without a framework, cognitive diversity often leads to friction rather than breakthrough.

That's why we built Urban Assessments around the Whole Brain® model. By mapping how individuals prefer to think, we provide the data necessary to turn potential conflict into a measurable strategic advantage.

60%

Faster conflict resolution

10x

ROI on executive coaching

Our Mission

To equip one million leaders with the self-awareness and practical tools needed to lead through cognitive diversity, fostering workplaces where every thinking style is leveraged.

Quadrant B: Practical

Official HBDI® Certification

Authorized Reseller & Practitioner

Urban Assessments is an officially accredited partner of Herrmann Global. What does this mean for your organization?

Guaranteed Authenticity: You receive official, validated HBDI assessments directly from the source.
Master-Level Debriefs: Our facilitators have completed rigorous training to interpret HBDI profiles accurately.
Seamless Logistics: We manage the entire assessment deployment process from key generation to reporting.

Quadrant C: Relational

Meet the Team

Behind the assessments are real people dedicated to your team's success. Our certified practitioners bring decades of experience across diverse industries.

Eleanor Vance

Founder & Principal Coach

Former Fortune 500 HR Executive with 15+ years of experience integrating the Whole Brain model into leadership development.

Marcus Thorne

Chief Learning Officer

Master Practitioner in HBDI with a focus on cross-functional team dynamics and conflict resolution.

Dr. Sarah Lin

Lead Facilitator

Organizational psychologist specializing in cognitive diversity and its impact on corporate innovation.

James Holden

Client Success Director

Ensures seamless delivery of digital assessments and coordinates all enterprise workshop logistics.