The science of better business

Unlock the power of cognitive diversity.

Equip your leaders and teams with the HBDI® assessment and expert-led coaching to communicate better, resolve conflicts faster, and drive unprecedented results.

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Quadrant A: Analytical

Why Whole Brain® Thinking?

Stop guessing how your team works. The HBDI gives you a validated, actionable map of how your people think.

Data-Driven Insights

Move past generic personality tests. Get quantifiable metrics on analytical, practical, relational, and experimental thinking preferences.

Frictionless Collaboration

When teams understand their cognitive blind spots, communication flows naturally and interpersonal conflicts drop by up to 60%.

Measurable ROI

Organizations applying Whole Brain Thinking report faster decision cycles and higher employee retention within the first 6 months.

Two ways to transform your organization.

Whether you want to deploy assessments internally or bring in our expert facilitators, we have a path that fits your culture.

Digital Assessments

Purchase keys instantly, distribute to your team via our portal, and access team aggregate reports.

Expert-Led Workshops

Book certified coaches for live sessions (virtual or onsite) to guide your team through their results.

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Urban Assessments studio — Herrmann Certified Practitioner

Quadrant D: Experimental

The Whole Brain® Model

Our Four Different Selves Model illustrates how cognitive diversity shapes everything we do. It's not about putting people in boxes—it's about understanding how we naturally approach problems and how we can stretch into new ways of thinking.

Analytical (Blue): Logical, fact-based, quantitative.
Practical (Green): Organized, sequential, planned.
Relational (Red): Interpersonal, feeling-based, kinesthetic.
Experimental (Yellow): Holistic, intuitive, integrating.

Quadrant B: Practical

Take your profile anywhere.

Assessment keys from the portal unlock full access to the HBDI mobile app. Discover how to apply your thinking preferences on the go, with actionable tips for everyday situations.

Access on iOS & Android

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Quadrant C: Relational

Trusted by leaders worldwide

"The HBDI gave our executive team a common language that we lacked. We went from endless debates to aligned execution in literally weeks."

Sarah Jenkins

VP of People, TechFlow

"Booking a workshop was seamless. Our coach transformed what could have been just another survey into a pivotal moment for our department."

Marcus Chen

Director of Engineering, InnovateInc